ICON Cinemas to Transform Pullman Square Into a Premium Entertainment Destination
A major renovation will bring laser projection, duckpin bowling, an arcade, bar and more to downtown Huntington by summer 2027.
A major new investment is coming to the heart of downtown Huntington.
ICON Cinemas will take possession of the cinema space at Pullman Square on October 1, 2026, with plans to completely transform the property into a state-of-the-art entertainment destination unlike anything currently offered in the region.
The extensive renovation will combine a premium moviegoing experience with bowling, gaming, food and beverage offerings and other entertainment under one roof. ICON anticipates reopening the completely remodeled facility in early summer 2027.
A New Chapter for Pullman Square
The announcement marks an exciting new chapter for Pullman Square and another significant investment in the continued growth and vitality of downtown Huntington.
"Pullman Square has been an important part of downtown Huntington's resurgence, and we want to see it continue to thrive for the next generation. ICON Cinemas' decision to invest here is another vote of confidence in Huntington and the momentum our city continues to build. We are excited to welcome ICON to Pullman Square and look forward to seeing this investment add even more energy to our downtown."
— Huntington Mayor Patrick Farrell
What's Coming
Plans for the new ICON Cinemas location include:
- Laser projection and immersive 7.1 surround sound
- Electric heated reclining chairs with food tables
- Two ICONIC Premium Large Format mega screens
- An expanded concession menu with unlimited refills on core favorites like popcorn and drinks
But the investment goes well beyond the traditional movie experience. The new entertainment destination will also feature:
- 10 lanes of duckpin bowling
- A large arcade and redemption prize room
- A beer and wine bar
- ICON's signature Dolly's Daiquiris
"The Beat That Keeps It Pumping"
"ICON Cinemas is thrilled to announce our newest location at Pullman Square in downtown Huntington, West Virginia. The facility will be completely remodeled, and we anticipate opening in May of 2027. We could not be more excited to bring such a great venue to a great community. We know downtown is the heart of every city, and we want to be the beat that keeps it pumping."
— Stetson Snell, President of ICON Cinemas
The investment represents another milestone in the story of Pullman Square, which has played a central role in the revitalization of downtown Huntington since opening in 2004.
"We are incredibly proud to partner with ICON Cinemas as they bring their signature high-end entertainment model to Huntington. Pullman Square has been the heartbeat of downtown revitalization since 2004. ICON Cinemas' dedication to restoring and reinvesting in existing theater infrastructure aligns perfectly with our mission to offer unrivaled shopping, dining and entertainment experiences to our community."
— Cathy Burns, Executive Director, Huntington Municipal Development Authority
A Community Partnership
The project is also being supported through a partnership involving USDA Rural Development and Community Trust Bank.
"ICON Cinema's expansion is a great example of how local partners are revitalizing Huntington. After meeting with the team at ICON Cinema and Community Trust Bank, it's clear they care deeply about their community. We're proud to support a project that creates jobs and strengthens the connection between Marshall University and downtown."
— John Reisenweber, State Director of West Virginia, USDA Rural Development
A Seamless Transition
The transition will follow the conclusion of Marquee Cinemas' operations at Pullman Square on September 17, 2026. ICON Cinemas will officially take possession of the space on October 1, beginning the process of transforming the facility ahead of its anticipated 2027 opening.
"We are pleased to facilitate a seamless tenant transition at Pullman Square. We extend our sincere gratitude to Marquee Cinemas for their valued partnership and contribution to our vibrant community, and we warmly welcome ICON Cinemas. Introducing a new brand with an expanded use profile allows us to maintain the curated merchant mix our sophisticated patrons expect while reinforcing our property's position as the leading destination in downtown Huntington."
— Michelle Adkins, General Manager, Pullman Square
More Than a Movie Theater
The announcement represents more than the arrival of a new tenant. The extensive investment will create a new entertainment anchor designed to draw families, residents and visitors into the heart of the city while complementing Pullman Square's existing restaurants, retailers and surrounding downtown businesses.
From premium movies and immersive sound to bowling, arcade games, food and drinks, the reimagined space will offer multiple reasons to come downtown, stay longer and experience more.
Renovations are expected to begin following ICON's possession of the property, with an anticipated opening in May 2027. Additional details about construction, opening dates and the new ICON Cinemas experience at Pullman Square will be announced as the project progresses.
For media inquiries, contact Michelle Adkins, General Manager, Pullman Square — 304-557-0021 — michelle@pullman-square.com
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